I have been binge watching Maine Cabin Masters. I love the series with its fun ideas for refurbishing old camps and captivating panoramas of Maine along with glimpses of loons and beavers. There are great family stories, too, that come along with the camps, many of which are at least a hundred years old.
But, the main sponsor is a new series called Home Sweet Rome. The series features a young woman, pre-teenish?, whose father marries an Italian woman and moves her to Rome with him. Turns out Francesca is a pop star. In the promo, the narrator is excited and says, “Maybe someday I can be a pop star!”
Obviously, women can be anything they want, including a pop star. I support her dreams. But, my grumpy old lady voice is commenting in the background every time I hear the advertisement. Why couldn’t Francesca be a brain surgeon? Or a human rights attorney (think Amal Clooney)?
I am not so old that I cannot remember being her age, but I have also been a lifelong nerd. My dream job in 6th grade was to be President. Oh! Maybe the father could marry an Italian politician! Turns out there a few women moving into leadership in the country.
I am also not so obtuse to understand that I am clearly NOT the primary audience for this show. It is a bit odd, in this day and age of algorithms, that it is being pushed during a home improvement series.
I know, I know, before I judge, I should watch an episode or two. Maybe the pop star, giggly tone is masking a stronger social message? Kind of like Teen Vogue? Or a couple of recent Instagram posts where a woman starts talking about arranging flowers or making bouillabaisse, then after a moment says, “Ok, now that the men are gone, we need to talk about bringing down the patriarchy.”
I can certainly recommend the cabin masters series as easy watching but also fascinating from a maker perspective. The team works through design and implementation in unpredictable building and natural settings, often using repurposed materials and drawing on local Maine builders and artisans. They must, of course, consider functionality and safety but also focus on creating beautiful, customized living spaces.