{"id":25,"date":"2006-07-03T16:11:18","date_gmt":"2006-07-03T16:11:18","guid":{"rendered":"http:\/\/ivyrun.com\/wordpress\/?p=25"},"modified":"2006-07-03T16:11:18","modified_gmt":"2006-07-03T16:11:18","slug":"ford-advertisement","status":"publish","type":"post","link":"https:\/\/www.ivyrun.com\/inanotherplace\/?p=25","title":{"rendered":"Ford Advertisement"},"content":{"rendered":"

Ford: Bold can’t wait Ad | BRAND INFECTION \u00bb Ads, Advertisements, Commercials<\/a><\/p>\n

I suppose Walter Jacobs would say that I am becoming more media literate, but I went looking for advertisements that specifically seemed to send strong messages about race, gender, or sex.\u00a0 In this case, it’s race and gender.\u00a0 The ad for the Ford Cobra features a young African American boy wearing huge boxing gloves and standing in a typical fighting stance.\u00a0 His face is serious, a clear message of toughness.\u00a0 He can’t wait, it seems, to take on the world.<\/p>\n

This depiction of boldness seems to carry a racial message: African Americans show their boldness through fighting.\u00a0 The background of the picture suggests an urban location, with worn chain link fence and cracked sidewalk.\u00a0 Is this the face of young black men to come?\u00a0 Is this a young Muhamed Ali?\u00a0 Certainly, an ad that showed someone “boldly” performing surgery or “boldly” completing a degree would not really help sell a muscle car like the Cobra.\u00a0 But the choices made in this print ad play on cultural stereotypes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ford: Bold can’t wait Ad | BRAND INFECTION \u00bb Ads, Advertisements, Commercials I suppose Walter Jacobs would say that I am becoming more media literate, but I went looking for advertisements that specifically seemed to send strong messages about race, gender, or sex.\u00a0 In this case, it’s race and gender.\u00a0 The ad for the Ford … Continue reading Ford Advertisement<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,4],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-advertisements","category-media-literacy"],"jetpack_shortlink":"https:\/\/wp.me\/p4X3L0-p","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25"}],"version-history":[{"count":0,"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=\/wp\/v2\/posts\/25\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ivyrun.com\/inanotherplace\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}